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If this world were mine.
The goal of this was to just create a simple but more cinematic approach to the collection. This highlights every shirt as they are all seated, and then cross paths with the default branded shirt. Quickly giving a sneak peak of all the designs apart of the collection, and then at the end revealing the big Kaijoo Logo. This at the time became the most viewed piece of content that I had produced for the brand until their next collection would roll around...
CULTURE SHOCK
This was the video to reveal the first drop of the Kaijoo brand, "Street Culture".
It features a chaotic street feel by incorporating the quick, and flashy animation of text and or images. As well as the various hand drawn graffiti type look that appears throughout.
This video was a kick start to the brand and got thousands of impressions within hours of its release, solidifying Kaijoo as a new street wear company fresh on the scene.
Street Culture Reveal
The previous video was to reveal the brand and the vibe they were trying to achieve. This project was aimed to actually highlight and reveal the entire first collection. This videos initial vision shifted as the company was envisioning something else, but I had an idea with the way it was recorded that I thought would be fun. Making one continuous shot as if its different people.
Street Culture Launch Reel
This was a quick and sweet animation just to highlight the designs of the collection again and push sales. This animation was done with the intention of being on a loop as well to increase viewer retention and impressions as people would be more likely to watch again if it loops through.
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